To start a company in any given field and to stand out in a country like India which is a hub for millions of start-up companies every year is certainly a task. Nevertheless, it is worth the risks and investment if you know the demand and can efficiently tackle market risks.
The proven rise in technology is a known factor, but to make the best use of it requires enormous skills and adequate tactics. One such company which stood strong in the era of causalities is VISUALEZ. VisualEz is basically a Virtual Reality based SaaS start-up that is revolutionizing the way how home decor purchases are made.
They enable consumers to visualize their products desired related to the home decor in a real room environment in order to make pre-informed purchases. Since the display space in a retail outlet is shrinking majorly due to ever-increasing prices of real estate, the SMEs find it difficult to convince their customers without a display technology.
On this outlook, the VR-based platform implemented helps retailers in faster closing of sales leads and making an informed decision by customers. This in turn helps retailers in increasing the conversions by 40-50%. Enabling over 500+ stores across India, they hold the highest market share in the VR-based home décor visualization.
Established in Delhi and Co-founded by Aman Khandelwal & Shubham Maheshwari, the concept happens to originate during one of the classroom discussions when the founders were perusing their MBA in Innovation & entrepreneurship from SIBM Pune.
Brainstorming with other friends initiated like any other college start-up story and they tried portraying a very basic and initial structure. They decided real fresh to move into the market and discuss it with stakeholders as much as possible. At the completion of their education, they already discovered an MVP on board and started testing with their first client.
Although start-up journeys are all about ups and downs, it also requires bonding between the founders and how they choose to cherish those restrictions. The former delegates never stopped discussion on scaling this product across India and the possibilities on finding their product market survival. They always believed in maintaining positive and healthy hardships regardless of whatever stole their legacies. In fact, they kept their environment unchanged from the day of the initial outbreak, till this date of contentment.
Their primary and important factuality crossed over has been to revolve around Passionate businesses and growth. They believe in learning from the experienced stakeholders they often get to work with. Because learning is the ultimate key to chase excellence.
The establishment is currently working with 250+ individual retailers in India and 350+ retailers from three leading brands in Ceramic Tiles and Laminate industry.
They further visualize that in the next 3 years they aim to expand in 2 more sectors including Furniture & Modular Kitchen, along with 5000+ clients including international delegates targeting over three times the revenue growth as of 2020-21 with respect to the increase in technological spheres the company swears to cater to. Since they have already ensnared some of the top brands, the structure now hails to reach 1000+ overall retailers in 2020-21.
In return for all their religious hard work, the company has won over 20+ national and international awards including Power of Ideas by ET, TiE Asia, Start-up pitching at IIT Bombay, IIT Madras, IIM Calcutta to name a few.
To laminate your achievements and grow bigger takes a righteous amount of pursuance, field threat consciousness, and a rigid plan and that is what brings the establishment into what it is today. Customer satisfaction and technological approach have been endeavored not only through rightful means but also through consistency.
The very idea of virtual reality is blooming and with regard to elevating a company based on home décor essentials is an achievement itself. The world might look like a striving competition unless you offer a different approach to the market considering the fact that the demand chain is never too small. This is the story of success. Whats’s yours?
Social Media Handles of Visualez