When you think of a delicious, crispy chicken drumstick it’s definitely KFC’s bucket that comes into our mind. It’s a world-famous fast-food chain KFC is a world-famous chain of fast-food restaurants. It was found in 1952 by Colonel Harland Sanders. KFC is also known as Kentucky Fried Chicken. KFC headquarters is located in Louisville, Kentucky, in the United States. KFC sells chicken pieces, salad, sandwiches, es, and wraps but their main food item is fried chicken. They have stores in 109 countries and KFC operates more than 5200 restaurants and 15000 units around the world. They have sold more than 300.
KFC has many strategies to help grow with their business, every now and then they make sure to bring something different to the table, with the change in their menu. This is one of their master plans you can say so that their customers do not get bored. They also serve a vast range of various dishes in different regions to make sure the people of that specific region will be rooted to their regional food tastes. They mainly focus on customer satisfaction, so they are faster with their preparation and delivery to make sure that their customers are never disheartened.
KFC also partnered with Mitsubishi, which is strongly placed in Japan, in order to improve their growth. KFC concentrates on small stores that fit in a ground of exhibition, near movie theaters basically in places where a lot of crowds would be gathered, by which their sales scale up as their products are budget-friendly and tasty as well. Because the fast-food market in India is highly competitive, KFC faces a high rate of direct and indirect competitors. KFC’s main competitors are Mc. Donald’s and Domino’s which are already strongly and well established in India
KFC has the perfect factor for their withstanding in the business world. They have brand equity so customers can believe the food of KFC. According to the sales, they are the second-largest fast-food restaurant in the world and their income was about 1billion each year which means KFC has a strong cash flow. KFC is very strong internationally because they have branches around the world (China, Middle East, Thailand, Japan, and Korea). They are the highest rank within the chicken restaurant because of convenience and menu variety.
Fast food restaurant is more competitive than other business like 85 out of 100 and increasing wages rates directly affect menu prices. They have 85% annual employee turnover for the fast food market. KFC has been threatening by the international exchange rate. People care about their health so they are away from fried chicken. Customer does not get interested in fast food and they like to eat in the home. They are expecting new products and items. The small shop has been increased their quality of service.
But there some untold truths behind this huge empire, which are
KFC has some sort of conflict with Mc Donald’s as to where every KFC has an outlet at any hot spot McDonald’s starts its operations there KFC has no direct Share loss or Customer loss with that as both the companies earning on their own unique product range taste and their customers may vary according to the taste preferences. But they do try to attain by giving different deals at different occasions times.
The name was changed to save money. The company was originally called Kentucky Fried Chicken, but the official name is now KFC. Despite claims that the name was changed to eliminate the word “fried,” thus making it seem healthier, there was a far more practical reason behind the name change.
The Colonel was a very violent man. He served the army in his early ages, Sanders was notoriously I’ll tempered, he used to always get into fistfights with his employees and others when he felt that things weren’t going his way.
But keeping all this aside, KFC holds the title of best fast food restaurant in the world according to the recent analysis and they are growing rapidly because they have good strategic planning in competing for the business world. They introduce different menu so they can attract the customer and launching new fast food product as a part of their strategic planning and also they are using technology for their growth so KFC is looking forward for their business.