Want to grab your favorite drink in the middle of your traumatic work schedule? Or probably go on a fancy date? Starbucks has always a go-to fancy coffee spot for many of us. From small underdeveloped lanes to huge metropolitan cities, you are sure to find at least one outlet, outgrown since 1971. For all you Starbucks fans out there, here are some fact checks we’ve lined up for you.
THE CONTROVERSIAL LOGO:
The beginning of the Starbucks logo created immediate controversies. Keeping aside the fact if you are a regular customer or not, you still must have seen the mermaid structured logo. Well, the origin has something else to say. The initial logo was a siren will create heights of controversies before 1987 because it was reported to be naked and had exposed nipples. However, after 1992, the creators decided to give the character more shape and leave it covered up.
ROUNDTABLES AND SPICED MUSIC:
After being to the Starbucks in six different countries, I’ve certainly observed their signature round tables. The simple psychological reason being, round tables are more convenient and make you feel at home if you’re all alone. Coming to the music bliss, these coffee regimes have their own music range playing in their outlets. They are predominantly very serious when it comes to their music which again plays higher psychological instances on their customers. Surprisingly they have their own recorded music range called the hear music created by the Concord music group in 2007. Here’s a bonus tip. The next time you visit Starbucks, try downloading free music on their app. These might fetch you brownie points too.
10-10 RULE:
Imagine you are running late to the closing time, you are really craving a drink. But, you just got lucky. It is revealed by Starbucks employees that they open 10 minutes early and close 10 minutes late even after the signboard is on.
THE STORY OF CHANTICO:
Chantio has been one of the major flop drinks offered by Starbucks. Initially, this was supposed to mimic the hot chocolate drinkable dessert which was specialized in Europe. But according to the employees was one of the major failures that occurred for the reasons being, it wasn’t customizable. Secondly, because it was too think and sweet to be consumable.
STAYING NEAR STARBUCKS INCREASES YOUR PROPERTY VALUE:
According to the study conducted by quartz, owning property near Starbucks increases its value by 50%. The next time you are planning to invest in a site, check for a Starbucks outlet!
Fun fact: Starbucks has over 20% loyal customers out of which, an average human visits the outlet six times a month.
YOU CAN FIND A DATE!
Unknown to many, match.com and Starbucks have partnered to keep the outlet buzzing. The next time you are alone and want to go on a date, Starbucks got you back.
MARKETING AND BRAND STRATEGY:
Starbucks is known for its impeccable marketing strategies. From the initial days, they have been consistent with regard to customer satisfaction and comfort. Defying logic, they’ve always been devoted to thinking out of the box. Like many of the other establishments, they refuse to invest in high-end advertising tactics and rather invested in informal customer talk to know their mood, favorites, and so on. The focus on neuron activities and is why consumers are okay with the high-end prices at the cost of comfort. The brand believes in strong mobile marketing and digital innovation for timely recognition.
Regardless of your like and dislike towards this coffee hub, this sure does have tons to teach you how to hypnotize your consumers into consumerist traps.
