There is no doubt on a balanced diet is the secret to a healthy lifestyle. Putting things straight, let’s be honest. As humans have evolved, so have their eating habits and unhealthy lifestyles have preached to peaks. The emergence of packed food, chemically yielded fast-growing eateries have taken over for most of the part and at some point, we are guilty about this.
However, there is nothing much we can change about. The reason is the rapid change in dimensions and stress we are prone to. Nevertheless, there are some companies trying to fit into healthy and assured routines. The efforts put in by this company, AXIA FOOD PVT LTD, to serve the purpose are remarkable. Healthy eating has been confused by all conflicting nutrition advice. An adequate diet, providing all nutrients, is needed throughout our lives to maintain physical growth and development, maintenance of normal body function, physical activity and health. The nutrients must be obtained through a judicious choice and combination of a variety of food essentials from different food groups. When it comes to a healthy diet, balance is the key to getting it right. With great pride & immense pleasure, Axia Foods Pvt Ltd introduces you to India’s First ever High protein, probiotic & prebiotic Plant Based / Vegan yoghurt “grenyogert” & High protein Vegan Smoothies “grenmylk”.
Their operation dates back to AUGUST 2019. Their products are dairy & soya free. Grenyogert, the plant-based yoghurt brand comes in four variants namely Almond, Cashew-nut, Coconut & Seeds (Pumpkin, chia, flax seed) & oats. Grenmylk’s the plant-based smoothie brand comes in Chocolate Almond Smoothie, Cold Brew Coffee Almond Smoothie & Strawberry Pumpkin Smoothie. It is indeed one of the best homegrown products launched by their chain. Their claims are not biased by self-judgment but rather by clients & vendors who religiously consume their products. Currently, they are present in Mumbai’s Rare Earth Organic Store & vegan Cafe & in Pune’s Dorabjee’s Store and Fine Foods Store. They also cater to product subscriptions based on the company website. Its sole mission is to make Plant based balanced healthy meals on the go. It’s an all-natural, no added sugar which is high in natural protein ranging from 27gm to 23gm per serving of yoghurt & 6gms per serving of smoothie. Their products cater to maximum customer benefits. They are high in protein dairy & soya free Plant-based /vegan yoghurt for all age groups of people. Naturally lactose-free & Gluten-free so people with lactose intolerance can have this with the benefits of high protein, and micro-nutrients like minerals & vitamins. Inherited with probiotics & prebiotics, they help to function the digestive system and helps maintains your blood sugar level providing balanced nutrition. Not only do they focus on healthy alternatives but also their products are packed in glass jars and not plastic for two major reasons the environmental aspect, and also retain its nutritional treasures.
The founder, Jasmin K Shaikh, after a decade of working as a Food Research & Development specialist, and health & fitness consultant, in Jan 2019 she decided to quit a 6 figure monthly salary and start a Food venture which completely focused not only on human nutrition but also eco-friendly, so came up with an idea of “TheGrenHUB”, as her father was on dialysis for more than 6 years. He was alternatively forced into restricted diet patterns also because he was diagnosed with diabetes. Hence, the products they launch under the brand name “grenyogert” which is high protein probiotic plant-based yoghurt (Dairy2 &Soya Free) and “grenmylk “Plant Based smoothies. All products have glass packaging. Both Jasmin and her brother started selling products in August 2019. Being pioneers in plant-based yoghurt and smoothies they had to face many challenges. They started selling products in “Dorabjee’s & Fine Foods Store” in Pune. Being the very first company in the plant-based market, products received immense comparison with dairy products. But at the same time, these products were loved by fitness enthusiasts, the vegan community, the organic food community, Doctors, pregnant women and kids too. They still have a long way to go, slowly, but they believe that one day people will definitely understand the importance of everyday healthy balanced life rather than just consuming healthy alternatives after being clinically diagnosed as the saying goes, prevention is better than cure. They have witnessed a change in people’s attitudes after the Covid 19 crisis. Since their entire product range promises health benefits that help boost immunity which is the primary concern in the current situation.
In less than a year, the company received recognition from the DPIIT. Axia Food is an MSME-listed organisation. Also, the establishment got featured in Food and drink magazine of India for being the pioneer in Plant-Based yoghurt & smoothies. Also, they are closely working with health care services and diabetes centres. This proves that even if the market is not in great favour of your ideas, the art and effort behind uplifting the same, creative approach and healthy competence is what makes this company stand out and survive the cosmopolitan.