Movie night? I sure do believe you wouldn’t have pulled it off without a bottle of COKE. So subconsciously, you would never want to put that bottle of drink down. But what made it reach your corridors? Let’s find out!
The product that has given the world the best-known taste was born in Atlanta, Georgia on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, products the syrup for Coca-Cola, and carried the jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, called excellent, and was placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once “ Delicious and Refreshing” a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that the two Cs would look well in advertising, Dr.Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark “Coca-Cola” in his unique script. The first newspaper ad for Coca-Cola soon appeared in the Atlanta Journal, inviting thirsty citizens to try “the new and popular soda fountain drink”. Hand-painted oilcloth signs reading Coca-Cola appeared on store awnings, with the suggestion “ Drink” added to inform passerby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day. Dr.Pemberton never realized the potential of the formula he had created. He gradually sold the parts of his business to various partners in 1888 he sold the secret potion to Asa.G.Candler just before he died.
DATING BACK IN TIME
Only a handful of people in the world have knowledge about the secret formula of Coca-Cola. The secret potion is then brewed with water and poured down to sleek glass bottles which have been replaced by plastic bottles in the present times. The Coca-Cola Company introduces PlantBottle Packaging – the first-ever recyclable PET plastic beverage bottle made 30 percent from plants. The Coca-Cola Company has continued to develop sustainable packaging, including the creation of the world’s first prototype PET bottle made entirely from plant materials in 2015. Coca-Cola is presently concentrating on sustainable consumerism after facing a lot of backlashes from a huge crowd in India, but during this time Coca-Cola wasn’t the only one going through all this, Pepsi too was facing all the crowd in 2003, cause of the questions raised by the people which were noted down to be the safety and contents used to make the sodas. The brawls turned out to be very extensive in which people burned down the stores hoarding any of the two brands and also went to an extent where they poured down the drink into the throat of a donkey just to create a disrespectful image, the government had to come into the picture as it was getting worse day by day but with time everything fell into places. All this made the brand grow stronger itself, with their long spread chain across 200 countries.
But what Coca-Cola actually puts into perspective is its marketing strategies. They impacted customer consumption by simply increasing access to a wide range of products. Considering its recent examples, coke launched its zero sugar drink which majorly acted as the need of the hour.
Coca-Cola markets four of the world’s top five soft drink brands; its beverage products encompass nearly 400 brands, including non-carbonated drinks such as water, juices, sports drinks, tea, and coffee.
Coca-Cola succeeded in spite of an extremely price-sensitive consumer with entrenched beverage consumption habits- tea, coffee lemonade, and a fragmented and geographically dispersed retail market, and a high tax.